Sucht a great time for Dream11 right now. They went from laptop screens and phones straight to the cricket fields. It is the time for some real action for the fantasy gaming company that beat EdTech firms Unacademy and Byju’s to come out as the official sponsor of this year’s IPL, becoming the first of India’s cricket apps to do so.
With a bid of around INR 222 crore by Dream11 to win the official title sponsorship for the IPL 2020 that will be held in the UAE instead of India taking place from September 19 to November 10. This rapidly growing Indian company will replace Vivo – a smartphone company, which chose to opt out being the official sponsor of this year’s IPL. This is a big step for Dream11 as this will help them cover almost all of their yearly revenue during the 2-month tournament. Dream11 lets players create and field their own fantasy cricket teams where players compete and win points based on the result of live matches and picking specific players, though cricket live is its largest segment.
Fantasy gaming is a seasonal occasion, with events like football tournaments and cricket leagues give the large amount of profits. With this pandemic outbreak, the IPL 2020 was forced to move out of India to the UAE and uprooted sports events throughout the world. However when Vivo backed out from sponsoring this season, that’s when Dream11 stepped, promising to take them to reach another level in the business world. The company is counting on a fantastic IPL season to take place this year! With the IPL title sponsorship and the financial boost that will come with it, Dream11 can only truly hope to soar.
To act on the push from becoming this season’s IPL official sponsor, Dream11 is pushing to make its own sports aggregator app – FanCode become the only app for cricket and other sports that fans need. FanCode offers users a personal sports experience across the cricket app like live streaming, news, live match scores, in-depth game analysis and fantasy sports statistics & tips, all on your smartphone. To cover the missing piece between sports enthusiasts and their preferred sports, FanCode collaborates with premier sports broadcasters and online platforms to reach their core audience, allowing them to live stream international sports events like NFL, NBA and Bundesliga matches. But FanCode is not only a match streaming app. They provide a fantasy sports hub providing users with in-depth research, tips and advice to give players the edge in their respective fantasy sports leagues. So even though people thought this year’s IPL may have been pushed to next year, Dream11 is bringing us all the action for IPL 2020 and FanCode will be providing us the latest scores, news and fantasy tips to keep our sports hunger in check.
