From managers to athletes, everyone is benefiting from utilizing data in sports. It can help acquire the best players, increase fan engagement, minimize the possibility of an injury, and improve performance, among other benefits. In this article, we’ll talk about some of the best ways to capture and use data in different facets of sports.
- Wearables
Wearable technologies will elevate the game for sports analytics. For instance, players can wear smartwatches. In turn, this will measure their physical performance, including heart rate and oxygen levels, among other things. Meanwhile, sensors can also be incorporated into shoes. This will help determine how long and far a player ran in a match. Tracking devices can also be worn under shirts for real-time performance evaluation. Wearables will provide coaches with better insights on the performance of the players. Today, however, these techs are more commonly used in training and not in professional matches.
- Ticket Sales and Prices
Information about ticket sales is easy to obtain and can provide a lot of insights to key decision-makers. For instance, before a major match, if the ticket sales are performing poorly, a good strategy is to double the marketing efforts to reach more people. Meanwhile, if the anticipated demand is low, this can force lower ticket prices to attract more fans. Data helps determine the pricing strategy that works best.
- Game Statistics
One of the most common ways to capture and use data in sports is by looking at player stats. In basketball, for instance, field goal attempts, effective field goal percentage, free throw attempts, and free throw percentage are some of the most important numbers coaches must obtain about players. These are important track performance on the court and determine how to customize the training program depending on the necessary improvements. In sports, statistics are more than just numbers! The proper interpretation is necessary to derive maximum.
- Videos
From boxing matches to football games, watching videos is another effective way to capture data. It will help coaches and players assess their previous games and identify potential improvements. In the same way, it will also help them to better understand the playing style of their opponents and reveal their weaknesses. By identifying their vulnerabilities, it is possible to identify how to gain the upper hand.
The intense competition in sports makes this industry one of the biggest adopters of analytics. From wearables to videos, sports managers, players, and coaches, among others, can capture data effectively. In turn, any information obtained from these sources can help in better decision-making.
Now that you know the importance of analytics in sports, it’s time to uncover how it is applicable in business! Through sports management analytics, you will understand how to lead data-driven transformations. Whether you are an entrepreneur or manager, this course will help effectively implement data analytics in any organization.
